Now onboarding founding trainers — claim your spot →
Why PT AllyFeaturesHow it worksThe appFAQ Trainer loginAdminGet started
The white-label coaching platform

Your own coaching app —
built for personal trainers

Workouts, nutrition, check-ins and payments — in a stunning app and website under your brand. Not a generic platform with someone else's name above the icon.

Your brand, end to end Done-for-you setup Stripe payments
Check-in reviewed
Payment received
Your PT
Tuesday · Let's go
Today
Lower Body Strength 45 min
4 exercises · last: Squat 60kg
1,480
/ 1,800 kcal
128g
protein
8.2k
steps
Weekly check-in Due Fri
Weight, photos, mood & sleep
Built on the tools you already trust
Stripe payments iOS Android Web app Push notifications Data isolation Email automation
The difference

Other platforms get the credit.
You should.

Most coaching apps put their brand in your client's pocket — and charge extra to hide it. PT Ally flips that. Your brand isn't an enterprise add-on. It's the entire point.

On a generic platform

You're renting their brand
  • Clients download their app, with their logo
  • Their name sits above the icon on the home screen
  • White-label is a pricey enterprise upgrade
  • No real website of your own
  • You market a platform that markets to your clients

On PT Ally

It's all you
  • Clients download your app, with your logo
  • Your name above the icon, your colours inside
  • White-label is the default — set up for you
  • A premium website on your own domain
  • You own the brand and the client relationship
One platform, your name on everything

Everything you need to coach & grow

A branded app your clients love

Your logo, your colours, your app icon. Clients open your app every day — not a generic one with another company's name on it.

  • Daily “Today” screen — workouts, meals, habits
  • Fast workout logging with rest timers
  • Push reminders that keep clients consistent

A website that turns visitors into clients

A premium site on your own domain — services, results and an application form built to bring you qualified leads, not just clicks.

  • Editable sections, always on-brand
  • Lead capture & a simple CRM behind it
  • Transformation case studies that sell

Workouts, nutrition & check-ins, together

Coach the whole client in one place — training, macros, food photos and weekly check-ins, with progress they can actually see.

  • Macro targets, meal templates & grocery lists
  • Progress photos, milestones & trends
  • Stripe payments & auto failed-payment recovery
For the way you coach

One platform, every coaching model

1-to-1 coaching

Premium, personalised plans with private check-ins and direct messaging.

Online coaching

Coach anywhere — clients train in your app, you review remotely.

Challenges & groups

Run paid challenges and group programs to scale beyond your hours. Soon

Twelve tools, one app

Run your whole business from here

Branded website Live

A premium site on your own domain that converts visitors into applications.

Branded app Live

Your logo, colours and app icon — the experience clients live in.

Workout builder Live

Sets, reps, RPE, supersets and progression — assigned in a tap.

Workout logging Live

Fast logging with rest timers and last-week targets.

Nutrition & food photos Live

Macro targets, meal templates and food-photo check-ins.

Check-ins & progress Live

Weekly check-ins, progress photos and milestones.

Payments Live

Stripe subscriptions; failed payments recover automatically.

Messaging Live

Coaching conversations inside your app, not lost in DMs.

Reminders Live

Auto-nudge missed workouts, check-ins and meals.

AI coach assistant Soon

Draft plans in seconds — you approve before clients see them.

Risk dashboard Soon

See who's slipping and save clients before they cancel.

Challenges & referrals Soon

Run paid challenges and reward referrals to grow.

In your clients' pocket

Premium on every screen

A daily home screen, fast logging and visible progress — with your brand front and centre.

Your PT
Workout
Back Squat
Set 1 · 60kg × 6 · RPE 8
Romanian Deadlift
Set 2 · 70kg × 8
Leg Press
3 × 10 · target +5kg
Your PT
Progress
Weight trend -3.2kg
Milestone unlocked New
10 workouts completed
How we compare

PT Ally vs a typical platform

 
PT Ally
Typical platform
Branded client app
Included
Enterprise add-on
Your own website & domain
Included
Limited / none
Your app icon on the stores
Yes
Enterprise
Done-for-you setup
Yes
DIY
You own the client relationship
Always
Platform-mediated

Comparison reflects how white-label coaching platforms are typically packaged. Always check current vendor plans.

Why we built it

From the founder

Trainers spend years building trust with clients — then hand that relationship to an app with someone else's logo on it. PT Ally exists so your brand, not a platform's, is what your clients open every day.
Sumit · Founder, PT Ally

Founding-trainer stories will appear here as our first coaches launch. Want to be one?

Up and running in days

How PT Ally works

1

We set up your brand

Send your logo and colours. We launch your website, app icon and domain — done for you.

2

Add packages & invite clients

Set your coaching packages and prices, then invite clients into your branded app.

3

Coach & get paid

Assign plans, review check-ins and let Stripe handle billing — automatically, every month.

Built to be trusted

Your business, your data, your clients

Data isolation

Every business is separated. Your clients' data is yours alone.

Stripe payments

Bank-grade billing. Clients pay you directly.

Contracts & consent

PAR-Q, waivers and photo consent built in.

You own it

Your brand, your clients — not borrowed from a platform.

Honest about where we are

What we're building

We're onboarding our first trainers now — here's exactly what's live and what's next.

Live now

  • Branded website & client app
  • Workout builder & logging
  • Nutrition, food photos & check-ins
  • Payments & subscriptions (Stripe)
  • Messaging & reminders

Coming next

  • Native iOS & Android apps
  • AI coach assistant (you approve)
  • Client risk & retention dashboard
  • Challenges & referrals
  • Transformation case-study builder

Ready to launch your own coaching brand?

We're taking a small group of founding trainers. Get your branded website and app set up with us.

Apply for early access Explore features
Questions

Good to know

Yes — completely. Your logo, colours, domain and app icon. Clients see you everywhere; PT Ally stays behind the scenes. It's not an add-on, it's how the platform works.

Those are great platforms — but their app carries their brand by default, and white-label is a costly enterprise tier. With PT Ally, your brand is the default and the setup is done for you.

No. We set up your website, app and branding for you. You coach; we handle the software.

Clients get an installable branded web app today, with native iOS & Android on the roadmap — same login, same data.

Through Stripe. Clients pay you directly on recurring plans, with failed payments recovered automatically.

Launch your own coaching app · founding-trainer spots open
Get started